India, Nov. 27 -- The iPhone 17 that was released in India at the start of the year at a price of 82,900 is now retailed at 45,900 as part of the Black Friday sale at Croma. This is a drastic decrease of about 44% of the initial launch price. It has become one of the most competitive Apple promotions conducted in India all year round. To price-sensitive consumers who want the newest flagship products offered by Apple at mid-range prices, this is a unique opportunity to get the iPhone 17. The high level of discounting is a filler between the premium positioning of Apple and affordable prices to consumers, which makes iPhone 17 a strong upgrade product to current smartphone users.

The headline price involves the knowledge of the way Croma ...