India, Dec. 11 -- Instagram users now have access to their own personalized Reels Algorithm, opening up how Instagram understands their interests and letting them shape what they see in their recommendations. The introduction of Your Algorithm comes at a moment when people everywhere are asking for more transparency, more control over their data, and a clearer picture of how recommendation systems influence their everyday choices on the platform.

For the first time, users can click a small icon at the top-right corner of their Reels screen and view an accurate list of what Instagram thinks they are interested in based on the user's watch history, likes and comments on uploaded videos, and overall interaction patterns on the Instagram pla...