India, Sept. 16 -- In an interview with Anurag Choudhary, founder & CEO of Felicity Games, PCQuest explored how this new Bangalore-based publisher is looking at the casual gaming space differently using artificial intelligence, live operations, and cultural adaptations.

Of mobile games, less than 0.5% will ever become breakout hits. Felicity's 2-year-old model is designed to avoid that high-risk reality. Instead of developing everything in-house, it will commission prototypes from independent studios, do controlled market testing in the US and Europe, and acquire only the games that show strong retention and monetization.

This model is already working. A recently launched solitaire game reached #50 in card games on the US App Store. But...