India, Nov. 27 -- BGMI continues to shape the way young India plays, and that influence is now pushing new ideas into unexpected corners of gaming. CookieRun's latest experiment picks up that momentum with Party Run, a mode shaped around the fast, social energy BGMI players love. In a conversation with Minu Lee, VP and Head of Publishing at KRAFTON India, we explored how BGMI's impact guided key design choices, why the format resonates so strongly with Indian players, and how the team plans to grow Party Run alongside its community.

Party Run brings the fast, competitive spirit of BGMI into a lighter, more playful setting. It is built for quick 16-player real-time matches that fit the way young gamers in India like to play, whether they ...