India, Nov. 25 -- Automation and Artificial Intelligence (AI) are reshaping what loyalty means in the travel sector. Instead of relying on points, discounts, or reward tiers, travelers now expect personalized experiences shaped by intelligent systems that understand their needs. As this shift accelerates, AI and automation have become essential drivers of efficiency, relevance, and deeper brand loyalty.

Loyalty in travel has recurrently been tied to memory, a sense of belonging formed through many positive experiences. However, as digital engagement picks up pace, the challenge is to maintain authenticity along with scale. Many travel firms, constrained by inadequate systems or age-old technologies, have struggled to offer uniformity acr...