New Delhi, May 2 -- India's digital landscape is undergoing a significant transformation driven by the rise of its creator economy. A new report by the Boston Consulting Group (BCG), titled "From Content to Commerce: Mapping India's Creator Economy", set to be launched tomorrow (3rd May 2025) at WAVES 2025 in Mumbai,will reveal that India's creators currently influence over $350 billion in consumer spending annually - a figure expected to surpass $1 trillion by 2030.

The report highlights that India is home to 2 to 2.5 million active digital creators, defined as individuals with over 1,000 followers. Despite the scale, only 8-10% of them currently monetize their content effectively, underscoring the untapped potential of this fast-growin...