Mumbai, Dec. 17 -- Tata Motors, one of the leading passenger vehicle manufacturers in the country, has announced that its recently launched iconic Tata Sierra SUV has garnered over 70,000 confirmed bookings on the first day of the booking opening. The SUV prices start at INR 1.14 million and goes up to INR 2.12 million for the top-spec model.

The company claims it also received an additional 135,000 customers submitting their preferred configuration as they progress to complete booking formalities.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility,said,"We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra. True to its legacy of redefining norms, ...