Mumbai, Nov. 28 -- Tata Motors Passenger Vehicles (TMPVL) and Red Bull India have announced an association to undertake acts that challenge norms, combining Tata Motors' line of products with Red Bull's athletes.

The first activity will feature the Harrier.ev SUV. The vehicle's off-road capability will be tested by Red Bull athlete Abdo 'Dado' Feghali, a Guinness World Record holder in drifting and an icon in rally and drifting. A video of the challenge will be released soon.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "These are truly exciting times as we partner with a company like Red Bull - known for defying limits. This collaboration brings together two brands that share a passion for innovatio...