Mumbai, Jan. 14 -- Tata Motors has formally unveiled the new avatar of the iconic Tata Safari. The company will open bookings of the vehicle soon.

In a flag-off ceremony held today, the first Safari rolled out of the line from the plant in Pune. While the vehicle makes its way to the showrooms, leveraging digital power, the company has also launched the Tata Safari Imaginator suite, power-packed with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually at their preferred location including their living room!

The new Safari proportions are imposing, accentuated by wide, large wheels, with tremendous road presence and powered with graceful agility. The smart and expressive surface treatment brin...