India, June 12 -- Mercedes-Benz has launched a new, highly exclusive variant of its iconic off-roader, the Mercedes-AMG G 63 'Collector's Edition', designed specifically for the Indian market. Limited to just 30 units, this bespoke luxury vehicle the company shared is a tribute to India's rich tapestry and landscape and has been configured in collaboration with Mercedes-Benz Research and Development India (MBRDI).

Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, stated, "Hyper-personalisation is an emerging trend in the top-end luxury segment, as customers increasingly demand customised vehicles, distinguished by rare craftsmanship, exclusivity of appointments and elements of personalisation. Meant for collectors and aficio...