India, Feb. 10 -- With an engaging and immersive approach to SUV sales and service, Mahindra is revolutionising the automotive consumer journey. Inspired by its Heartcore Design concept, Mahindra's next-generation dealerships will provide a high-end, tech-driven and interactive experience for its whole range of ICE SUVs and Electric Origin vehicles, from showroom to service bay.

With a modern colour palette, dramatic lighting, intuitive technology and a seamless interaction, every element of the space in the revamped showrooms is crafted to evoke the sense of progressive design, intelligent innovation and refined elegance. To mark this transformation, Mahindra dealerships and service centres will host a nationwide celebration featuring ...