Mumbai, Nov. 17 -- JSW MG Motor India has announced an association with pickleball player Monica Menon under its Women of MG initiative. The collaboration aims to support women achievers and emerging sports, which the brand states align with the values of agility, adaptability, and the pursuit of excellence.

The partnership draws a parallel between pickleball - described as reflecting the pace of modern life - and the MG Comet EV, the company's urban electric vehicle. Monica Menon's career includes transitioning from an AITA National Tennis Champion and 2010 Asian Games athlete to a pickleball player with more than 100 career podium finishes.

Udit Malhotra, Head of Marketing, JSW MG Motor India, said, "Pickleball captures the pulse of m...