India, March 20 -- Hindalco Industries, the metals flagship company of the Aditya Birla Group, has unveiled its new brand identity, which it shared marks its transformation from a materials supplier to an engineered solutions provider.

The new identity represents its focus from just being a supplier of metals to a partner with a focus on closing the ecosystem loop right now from sourcing, refining, co-developing and recycling. The company has also outlined an ambitious INR 450 billion towards strengthening aluminium, copper and specialty alumina business.

In an event held in Mumbai, the company displayed its new range of solutions targeted for various industries including B2C, B2B and even B2G. For the automotive industry the company i...