India, May 2 -- Today's automotive design goes beyond aesthetics, focusing on creating comprehensive experiences that resonate culturally and socially. Designers are tasked with crafting vehicles that transcend mere functionality, meticulously considering every element, from form and ergonomics to interaction. The focus now relies on developing timeless products that shape not only the industry but also the culture of mobility itself. As the sector embraces a transformative future, the goal is to create vehicles that are connected, sustainable and deeply experiential, meeting the needs of an ever-evolving technological and societal landscape.

More than just aesthetics: The story behind design

Design isn't limited to making vehicles vi...