Mumbai, Feb. 20 -- Tata Motors-owned British brand Defender has become the first luxury automotive brand in India to launch an anamorphic display. The installation is located at the Phoenix Palladium in Mumbai from 20-22 February 2026. Following the Mumbai launch, the display will move to Delhi, Gurgaon, Bangalore, Kochi and Chennai.

The 35 x 16 feet screen uses anamorphic effects to create a 3D visual experience where the vehicle appears to emerge from the display. The content was produced in collaboration with Inventech, a Laqshya Media Group company.

The activation marks a shift toward digital storytelling within the Indian luxury automotive sector. By utilising forced perspective, the display aims to visualise the vehicle's design a...