Mumbai, Feb. 17 -- BMW ALPINA has presented its identity as a brand under the custodianship of the BMW Group. The move follows a brand activation in January and establishes a framework for the production and design of future models.

The company said going forward BMW ALPINA vehicles will be manufactured within BMW Group plants that have been modified to meet the brand's specifications. This production integration allows for personalisation options, enabling customers to customise vehicle details.

Standard features for the marque will include leather interiors available in multiple colours. The brand will maintain signature design elements, including the 20-spoke alloy wheel design and a specific exterior colour palette.

Heritage and Em...