Mumbai, March 24 -- German luxury car brand Audi has inaugurated its new pop-up store in Kanpur, which will allow customers to experience the company's vehicles and genuine accessories.

The compact facility features an indoor car display, digital engagement tools and Audi Library unit that showcases accessories such as custom interiors and performance upgrades.

Balbir Singh Dhillon, Head, Audi India, said, "The Kanpur pop-up store reflects Audi's commitment to human-centricity and enhanced customer engagement. Uttar Pradesh remains a key market, with luxury car demand growing substantially, especially in cities like Kanpur. The pop-up format allows us to engage directly with customers in the region who value discretion but seek cutting-...