Mumbai, Jan. 7 -- Bengaluru-based electric vehicle maker Ather Energy has announced the rollout of the 'Infinite Cruise' feature on the Ather 450X model. The software feature is being enabled via an over-the-air (OTA) update and will be provided as standard.

First introduced on the Ather Apex 450 in August 2025, the system is designed for urban riding conditions in India. Unlike conventional cruise control that disengages upon braking or acceleration, Infinite Cruise is said to remain active and adapts to rider inputs. The system recalibrates to new speeds without requiring manual reactivation, aimed at reducing throttle intervention in traffic. The feature operates within a speed range of 10 kmph to 90 kmph, covering city speeds typical...