Mumbai, Nov. 6 -- Italian automotive majors Alfa Romeo and Maserati have joined forces to establish BOTTEGAFUORISERIE, a new automotive excellence hub in Italy's Motor Valley. This initiative aims to shape bespoke automotive experiences by merging tradition, craftsmanship and technology.

The project encompasses a broad area extending from Modena to Turin and Arese (Milan province), bringing together the legacies of both manufacturers. Cristiano Fiorio has been entrusted with the leadership of BOTTEGAFUORISERIE, reporting directly to Santo Ficili, Alfa Romeo CEO and Maserati COO. The initiative was established under the patronage of the Altagamma Foundation.

BOTTEGAFUORISERIE will focus on several main thematic areas: BOTTEGA, FUORISERIE...