New Delhi, Sept. 18 -- Reliance Retail is expected to drive hard bargains with fast-moving consumer goods (FMCG) companies for its brick-andmortar stores and online retail, bolstered by funds from investors and the added scale from the takeover of Future Group, according to analysts and industry experts.

The retail arm of Reliance Industries Ltd is also expected to aggressively push its private brands, the analysts said. The Future Group deal has given Reliance a 27% share of India's organized grocery retail market worth about $544 billion. This could alter ways in which RIL will negotiate trade terms with FMCG firms as its influence over trade outlets, kirana stores, and e-commerce channels, will grow multifold.

The combined network of R...