NEW DELHI, Nov. 27 -- Running a business is similar to climbing a mountain. Every turn opens up a new vista and every bend has something in store for you," says Jaydeep Barman, CEO and co-founder of Rebel Foods, a cloud kitchen company with more than 15 food brands operating in India, the UK, UAE and Indonesia. Valued at over $800 million (around '6,000 crore), it runs close to 350 plus kitchens.

Barman, 46, claims he has seen business presentations of food-tech companies in Brazil and the US stating they aim to be the Rebel Foods of that region. The pandemic certainly did not stop their march. In April, the Mumbai-headquartered company raised $50 million from US-based hedge fund Coatue Management.

Two months ago, it started operations in...