New Delhi, Oct. 25 -- Publicis Groupe's newly appointed chief operating officer and Publicis Media CEO Steve King was in India last month to meet senior leadership and clients. With a focus on future-readiness, Publicis Groupe made a $4 billion acquisition of data-driven firm Epsilon, which also has a strong base in India. "Our business is doubling in India every three years. We have grown from 200 to 1,500 employees strong in the country," he said.
A burgeoning middle class, globalization, digitisation and strong growth in local businesses are driving Publicis's business in India. As the third- largest media buying agency in the country, Publicis handles both big multinationals and new-age businesses such as Ola, Nykaa, Zivame, Reckitt Be...