New Delhi, May 1 -- Zomato says it doesn't see a future for ultra-fast food delivery, and cited poor customer experience and limited incremental value as key reasons for shutting down its Quick and Everyday services. In its Q4 FY25 earnings call on Thursday, the company emphasised that the model is not aligned with its long-term vision and is no longer a strategic focus.

The management explained the rationale behind shutting down its ultra-fast food delivery service, Quick; saying that the initiative aimed to cut delivery times drastically, but the company found that this came at the cost of customer experience and operational feasibility. Importantly, the expected boost in demand didn't materialize.

"...I think Quick was an attempt to ...