Mumbai, Nov. 19 -- Once a simple curator of restaurant menus, Zomato has climbed into India's top tier of consumer brands, becoming the country's 21st most valuable brand after its value jumped 69% year-on-year, according to consumer research firm Kantar. With an estimated 2025 brand value of over $6 billion, excluding its quick commerce arm Blinkit, it now ranks ahead of legacy names such as Maggi, Bajaj Auto, Surf Excel and Paytm, reflecting its shift from a food-delivery app to a wider lifestyle platform.

Zomato rose fastest in brand value this year, climbing the ranks of Kantar's list of India's top 100 most valuable brands, according to Kantar' 'BrandZ' report released on Wednesday. What helped is its evolution from merely a food de...