New Delhi, Aug. 17 -- Zepto came up with a clever marketing strategy on Janmashtami. The quick-commerce food delivery platform found an interesting way to sell butter on Krishn Janmashtami by sending empty butter boxes with a heartfelt note.

A Reddit user pointed to this clever marketing strategy on Krishna Janmashtami. The annual Hindu festival that celebrates the birth of Krishna with great fervour and enthusiasm was observed on August 16 this year. According to religious beliefs, Krishna is famously and playfully referred to as "Maakhan Chor" or butter stealer.

Through a jaunty and symbolic reference to the deity on the auspicious occasion of birth anniversary of the eighth avatar of Vishnu, Zepto incorporated this marketing move to ...