New Delhi, Jan. 6 -- Quick commerce unicorn Zepto has launched an in-app UPI payments feature for its users, joining other major delivery platforms that are increasingly integrating payments within their apps to simplify checkout and cut reliance on third-party UPI providers, Moneycontrol reported.

The new feature allows customers to complete UPI transactions directly within the Zepto app, without being redirected to external payment apps such as Google Pay, PhonePe, or Paytm, making the checkout process smoother.

Although Zepto has not yet made a formal public announcement regarding the launch, some people have reportedly been able to access the feature in their respective apps.

To activate the option, the user must link their bank ac...