New Delhi, Nov. 25 -- For years, YouTube has been recommending users what its algorithm deems fit for them. While this approach has worked for some people, this one-size-fits-all method may not be what everyone is looking for. Moreover, with generative AI taking centre stage, the next big buzzword is personalization, and every company wants to hop on that train.

YouTube, for its part, has confirmed that it is testing a new way for users to personalize their experience on the streaming platform with the thing they see first: the Home feed. The Google-owned platform says that eligible users for the experiment should see a new feature called "Your custom feed" alongside the "Home" chip. The new feature will help users customize the recommen...