New Delhi, Oct. 28 -- Samsung is adding advertising to its smart fridges in the United States. A software update that began rolling out on October 27 places a rotating panel on Family Hub models with 21.5 inch and 32 inch screens. Starting November 3, it cycles through news, calendar, weather, and curated ads. The panel runs along the bottom of the home screen, switches every 10 seconds, and appears only on the Weather and Colour themes. Art and Album do not show it. Daily Board skips the rotating bar but can place a single ad tile in its grid.

Samsung says the first wave promotes its own products and services and that ads are contextual and non personal, with no user tracking. The rollout is US only and excludes 9 inch Family Hub models...