New Delhi, May 24 -- Dutch technology investment firm Prosus NV is building its own "large commerce model" to help its portfolio companies do business better, according to a top company executive.

"We're showing our large commerce model how users are traversing our portfolio companies' applications," said Paul van der Boor, vice president of AI at Prosus.

He explained it as taking the various touchpoints of a user's journey through an app-from opening the app to raising complaints to getting queries answered-and using all of them to create a model that contains "commercial intelligence".

"When you have a model like that, that is created on a subset of users' interactions with an app, there are other group companies that can use that mo...