New Delhi, June 25 -- In 2018, Xiaomi brought its range of smart televisions to India. In due course, it had a similar effect as the company had on the smartphone market-bringing in features at lower prices than ever seen before. Fast forward to 2025, and the Xiaomi X Pro Qled television has nearly pulled off what was once typical to this brand-the experience of flagship products at a fraction of the price.

Case in point: earlier this year, Japanese giant Sony introduced a picture mode called 'Studio Calibrated' on its flagship line of Bravia televisions. The rationale was to offer buyers of some of the most premium televisions in the market a picture mode that replicated colour and related settings that a movie director shot a piece of ...