New Delhi, April 22 -- Chinese consumer electronics brand Xiaomi is charting a new course in a challenging Indian smartphone market, prioritizing revenue and profitability by aggressively targeting the mid-to-premium segment of mobile handsets priced above Rs.20,000.

This strategic pivot by the company reflects evolving consumer preferences for higher-end features, Xiaomi India chief operating officer Sudhin Mathur told Mint in an interview.

The company aims to differentiate itself through software, improving user experience for its smartphones and bring advanced artificial intelligence (AI) capabilities to more affordable price points, Mathur said.

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