New Delhi, Feb. 24 -- On Saturday, Apple rolled out its latest beta software for its iPhones, opening up access to its generative artificial intelligence (AI) tools for developers. The company, known for its tightly controlled approach to technology, has taken an open approach with AI-giving developers free access to integrate its features into their own apps and services for iPhones, iPads and Macs.

The move may pose a challenge to Google's significantly larger technology ecosystem, which saw the Android operating system platform power over 92% of the new phones that were sold in India last year.

Between them, Apple and Google cumulatively control more than two out of every three consumer gadgets in the world. And, for the Big Tech duo...