Bengaluru, Nov. 25 -- Wipro Consumer Care & Lighting, the consumer arm of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand named "HappyFur", three people aware of the plan told Mint.

The Bengaluru-based company is expected to launch its pet food products within the next 6-12 months, the people said. Records from the Ministry of Commerce & Industry show the company received approval for the trademark "HappyFur" on 7 July this year.

Wipro did not immediately respond to an email seeking comments.

The move signals a deeper push by large Indian conglomerates into the fast-growing pet food category, a $2.4 billion market expanding at over 15% annually as urban pet ownership surges, according to a repor...