New Delhi, Dec. 8 -- Samsung and Sony still define the premium end of the TV market. Their 2025 line ups lean heavily on OLED and Mini LED models and both brands are already talking about RGB Mini LED as the next phase. Scroll through any big online sale and the balance feels different. During events such as Prime Day, Black Friday or Cyber Monday, the televisions that dominate the main budget and mid price bands are often from Hisense and TCL. These newer brands now give better value for money.

In the past few years Hisense and TCL have quietly gone after people who want a bigger, sharper television without paying flagship prices. Instead of chasing only the very high end, they have focused on putting better screen hardware into the mid...