New Delhi, Aug. 14 -- The Paris-based House of Creed recently opened its first flagship boutique in India at The Chanakya, New Delhi, bringing over two-and-a-half centuries of fragrance mastery to the discerning Indian market.

The flagship store offers Creed's most popular perfumes, including the Aventus, Silver Mountain Water, and Green Irish Tweed, alongside the Aventus for Her, among others.

In an interview with Lounge, Giles Gordon, the brand's chief marketing officer, talks about the reason behind selecting Delhi as the location for the flagship store, why they prefer to source jasmine and tuberose from India, and what makes a good perfume. Edited excerpts:

Delhi represents India's most refined and cosmopolitan luxury landscape, m...