New Delhi, Jan. 20 -- With India's second-largest mutual fund distributor as its parent, NJ Mutual Fund had a readymade launchpad that most entrants only dream of. Yet, more than four years after its debut, the fund house has managed to collect assets of just Rs.7,119 crore. While not an insignificant sum on paper, the picture changes when stacked against how peers have fared.

Helios Mutual Fund, Zerodha Mutual Fund and Bajaj Finserv Mutual Fund, which launched around the same time or later, have built significantly larger asset bases despite lacking NJ's distributor muscle. Bajaj Finserv Mutual Fund had assets under management (AUM) of Rs.32,115 crore as of December-end, while Zerodha Mutual Fund had Rs.9,969 crore.







The contrast ...