New Delhi, Feb. 22 -- If there's one term the beauty industry needs to retire, it is "anti-ageing". Having worked in media for three decades, I, too, have been guilty of popularising it. Beauty brands have long embraced this term because it plays on women's insecurities around ageing, reinforcing the outdated idea that youth equals beauty. Interestingly, the same argument is never applied to men, who are often celebrated for growing wiser and developing more character as they age. For decades, no one questioned its use.

What are you really saying when you use the term "anti-ageing"? Does it mean you're against the process of ageing, the very act of living and breathing? As more conversations on diversity and inclusion take centre stage, ...