New Delhi, Dec. 10 -- Indian shrimp exporters are increasingly shifting focus toward value-addition as global demand trends evolve and competition intensifies. With traditional frozen raw shrimp markets facing price pressure and stricter quality norms, exporters are broadening their product portfolios to include ready-to-cook (RTC) and ready-to-eat (RTE) shrimp offerings.

"This strategic move is aimed at boosting margins, reducing dependence on commodity-grade exports, and tapping into the growing preference for convenience foods across the US, Europe, and East Asia-India's key seafood markets," said two government officials aware of the matter.

The value-added exports not only fetch higher prices, but also help exporters build brand id...