Bengaluru, June 24 -- Within a week of launching 'Privana North', its new premium highrise project in Gurugram in June, DLF Ltd sold all the 1,152 four bedroom-homes and the 12 penthouses, raking in about Rs.11,000 crore. Last year, it sold two projects, 'Privana West' and 'Privana South', in the eponymous 116-acre township within 72 hours of their respective launches, for Rs.12,800 crore. By far the biggest sale, however, was the super-luxury project The Dahlias, which raked in Rs.13,744 crore after its launch last Diwali.

Much like consumers falling over each other to buy the latest iPhone, this voracious homebuyer appetite for its premium properties helped DLF, India's largest real estate developer in terms of market capitalization, b...