New Delhi, Feb. 3 -- JioStar Group has appointed Emmy Award-winning creative technologist Stephan Bugaj as Senior Vice-President of GenAI Content and Technology, as the company steps up its efforts to build new AI-driven digital experiences.

Bugaj's appointment comes at a time when more companies are looking to adopt AI to stay competitive, using the technology to speed up content creation, improve efficiency and offer more personalised visual experiences to users.

In line with broader industry trends, JioStar Group said that it is already investing in AI-powered features across its content businesses, including chat-based features, second-screen engagement layers, and AI tools to help create and manage content more efficiently.

"His a...