New Delhi, May 28 -- Whatfix, a business-to-business (B2B) software-as-a-service (SaaS) startup, expects its artificial intelligence (AI) products' contribution to revenue to grow at least 13 times from its current contribution of 1.5% in the next 18 months, according to the company's co-founder.

"By the end of calendar year 2026, I expect that AI products will contribute at least 15% to 20% to revenue," Whatfix co-founder and chief executive officer Khadim Batti toldMintin an interview.

The company's core business is improving digital adoption of enterprise software through nudges, i.e., tooltips on different parts of a workflow. The intention is to make it easier and more comfortable for users to 'adopt' such software, thereby improvi...