New Delhi, Dec. 23 -- For FMCG brands in India, sustainability is no longer a side project. It has become a competitive differentiator that influences product design, supply chains, consumer trust, and long-term growth. Packaging innovation, circular economy practices, renewable energy targets, and waste reduction commitments have moved from optional talking points to strategic imperatives. The shift is driven by a generation of consumers that cares about environmental impact and expects the brands they buy to lead by example. Companies across the sector are investing in new materials, redesigning their value chains, and building sustainable ecosystems through supplier and partner collaborations.

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