New Delhi, Jan. 24 -- What makes a luxury product truly luxurious? "Memories," says Silvio Campara, the chief executive of Italian luxury brand Golden Goose. It's known for its handcrafted, distressed sneakers with a shiny star on the side, created with the idea that the lived-in look reflects life-imperfect but authentic.

Campara was in India last month for the launch of the brand's Mumbai store. Golden Goose first entered India in 2024 and has two other stores, in Delhi and Bengaluru. The Mumbai launch included the unveiling of a sneaker co-designed with Manish Malhotra.

While elaborating on the "memories" response, Campara refers to the unique offering of the brand: anyone can walk into its 220-plus stores across the globe and custom...