Mumbai, Feb. 25 -- ICICI Direct's latest TV commercial on the "buy now, pay later" offer for stock purchases created a lot of chatter on the microblogging site X, formerly Twitter, about the potential risks of buying shares by borrowing money from a broker.

To be sure, most brokers in India offer a margin trading facility (MTF), positioning it as a "buy now, pay later" option. In this option, investors can use brokers' funds to buy more stocks if they don't have adequate capital.

Zerodha, the country's largest broker in terms of active clients, was among the latest brokers to launch the facility. "...I haven't been sure about this product for a long time because of obvious reasons. Customers who trade for delivery tend to ignore the imp...