New Delhi, Dec. 26 -- Scroll through Amazon and it's hard not to pause. A 4K TV that once felt aspirational suddenly looks. attainable. Not because screens have lost their magic, but because brands are quietly competing harder than ever. You see it in how Sony prices the BRAVIA 2M2 to pull cinephiles back, how LG's UA82 leans into colour accuracy and everyday reliability, and how Samsung's Crystal and QLED ranges try to balance polish with punchy discounts. Then there's TCL, pushing Mini-LED and high refresh rates into brackets that used to feel out of reach, while Xiaomi and VW bet on value-first specs without the premium tax.

These price drops on 4K TVs aren't random clearance sales. They reflect a market where performance has matured ...