New Delhi, July 25 -- Bengaluru/New Delhi: In India's fast-growing world of quick commerce, the real power lies not just in speedy deliveries and wholesome product portfolios, but in the data behind them. As major platforms expand private-label lines and monetize analytics, small consumer brands crib they are being shut out of critical insights on who's buying, where, and why.

With limited visibility into customer behaviour, product performance, and advertisement effectiveness, these brands claim they are being priced out of planning and left behind in one of the country's most competitive new retail frontiers.

From identifying best-selling products, timing of high demand, and deciding the right marketing budget, this data is crucial fo...