New Delhi, June 20 -- Amazon's new Alexa Plus upgrade is gradually making its way to Echo users, with the rollout expanding since its launch in late March 2025. According to Amazon spokesperson Eric Sveum, more than a million users now have access to Alexa Plus, a significant jump from the "hundreds of thousands" reported just a month ago.

Sveum confirmed to The Verge that Alexa Plus is being deployed to compatible Echo speakers and smart displays "at an increasing pace," and will continue to be "more broadly available over the summer."

Despite this progress, many Echo users are still awaiting the update. While Alexa Plus promises a more conversational, generative AI-based assistant experience, the staggered rollout means not everyone w...