New Delhi, April 14 -- A 30-year-old influencer became the talk of the town after she generated $4 million in sales with her hair oil brand, which is rooted in ancient Indian traditions.

Erim Kaur, a London based entrepreneur founded ByErim in 2019 - a luxury haircare brand known for its flagship hair growth oil containing eight pure oils, including Amla, Argan, Coconut, and Castor oil.

Six years since its launch, the luxury hair oil brand has earned $4.2 million ( Rs.361,552,182.60) CNBC Make It reported.

Erim Kaur pinned the popularity of her hair growth oil on her 'emotionally invested' followers. As per CNBC Make It, she has over 700,000 followers on Instagram and TikTok combined.

After gaining 100,000 followers in 2019, Kaur deci...