New Delhi, May 12 -- Virat Kohli may have signalled the beginning of his farewell from international cricket with his decision to quit Tests almost a year after he retired from T20Is, but his commercial dominance is far from over, believe brand experts.

Despite stepping away from two key formats, Kohli's stature as a global sports icon and brand ambassador is likely to remain unshaken in the near term as one-day internationals (ODIs) and the Indian Premier League (IPL) will keep him in the public eye.

In fact, Kohli's brand "will have a longer shelf life compared to a few other cricketers" because of his far-reaching influence, according to some brand consultants, who added that he is a 'superstar' brand just like Amitabh Bachchan, the ...