Bengaluru, Nov. 30 -- In June, a video clip of actor Shah Rukh Khan promoting a 'passive income' app allegedly linked to Mukesh Ambani went viral on social media. The clip portrayed it as being part of a news segment featuring journalist Anjana Om Kashyap and even had a top political leader endorsing the crypto scheme and asking people to register for it. While it all looked convincing, the video was far from real.

Fact-checkers at Factly, a civic-tech and fact-checking initiative based in Hyderabad, ran the three-minute-long video through multiple artificial intelligence (AI) detection tools. They found that the voices had been fabricated. A website link in it led to a fraudulent clone of a government portal.

By the time the clip reach...